How to Use YouTube to Market Your Site - Without Making Videos
YouTube is one of the most powerful platforms on the internet - but what if you don’t like filming yourself? What if you’re not ready to make your own videos?
Good news: You can use YouTube to promote your website without creating a single video. All it takes is a bit of strategy and a lot of kindness.
Your Comments Are Your Calling Card
Every YouTube comment you leave is like putting up a tiny billboard. When people read your comment, they see your name, your profile picture, and - if they’re curious - your channel.
That’s your moment. Your profile should clearly link to your website, and your comments should leave a good impression.
Step 1: Create a New YouTube Account for Your Website
You don’t want to be commenting as “John Smith” with cat videos in your liked list. Instead:
- Make a brand-new Google account (easy and free)
- Name it after your business or website idea
- Add a clear profile picture (your logo or product)
- Add a link to your website in the “About” tab
- Write a short description of what you do or offer
This gives you a clean slate and a professional presence.
Step 2: Comment Where It Counts
Now that you have a branded account, it’s time to start commenting. But not just anywhere.
- Find videos related to your niche. If you have a knitting website, look for knitting tutorials, craft hauls, or DIY creators. If you sell custom gaming controllers, look for gaming hardware reviews or modding channels.
- Watch the whole video. Or at least enough to genuinely understand the content. People can spot a fake comment.
- Add value. Leave thoughtful comments, ask good questions, or compliment something specific.
Example:
"Wow, I hadn’t thought of using that kind of yarn for summer scarves. Great tip - thank you!"
You're not pushing your site - you’re becoming part of the community.
Step 3: Be an Early Bird
If you can comment within the first hour of a video going live, your comment is more likely to be seen and liked. More likes = higher up in the comment section = more visibility for your profile.
You can even click the bell 🔔 next to your favorite channels to be notified when they post.
Early + thoughtful beats late + brilliant.
Step 4: Join Livestreams (and Maybe Drop a Super Chat)
Smaller livestreams (under 100 people) are gold. You can:
- Say hi
- Ask respectful questions
- Drop a Super Chat (a small paid comment) if it makes sense for your budget
You don’t need to plug your site. Your name and channel are already visible to anyone curious.
Step 5: Know the Culture Before You Comment
Each channel has its own vibe - some are friendly, some snarky, some ultra-serious. Lurk for a bit. See what the top comments look like. Learn the unspoken rules.
Avoid inside jokes unless you truly understand them. Don't try to "correct" the host unless you're 100% sure - and even then, do it gently.
Be part of the conversation, not the controversy.
Step 6: Stay Clean, Stay Kind
This can’t be said enough: don’t argue, don’t troll, and don’t be edgy.
The moment someone clicks your name and sees your website, your personal comment becomes your brand.
- Don’t post anything that might upset someone
- Avoid sarcasm - it rarely lands well in text
- If you misstep, apologize. Even delete it.
- Never spam or overpost
Your goal is to be the kind of person people want to follow, talk to, and buy from.
Final Thoughts
YouTube is a community. Even if you’re not making content, you can still be part of that community - and earn visibility for your website just by being a helpful, thoughtful commenter.
Start with five minutes a day. One good comment. Then another. Over time, you build a quiet but powerful presence.
You don’t need a fancy video setup. Just an honest voice, a clear purpose, and a link that leads people to something real.