Scoping Out the Competition: A Look at the Website Builder Landscape

Scoping Out the Competition: A Look at the Website Builder Landscape

I asked Google Gemini to research the competition. What other site builders are out there, including lesser-known ones, and what are their features? Here's a rundown of what it discovered:

The world of website creation is bustling! From household names to exciting niche platforms, there's a tool for almost everyone. Understanding this landscape is key as I build FiveDollar.website into a truly unique and powerful AI website generation service. Let's see who's out there:

Lesser-Known & Niche Website Builders:

These platforms often offer specialized features or cater to specific user needs, showcasing the diversity in the market.

1. Carrd.co

  • Prices for the two lowest-priced plans:
    • Basic (Free): Up to 3 one-page sites, Carrd branding.
    • Pro Lite ($9/year): Up to 3 sites, some pro features like custom domains (1 site), no branding (1 site).
  • Features: Specializes in simple, responsive, one-page websites. Drag-and-drop, templates, forms, widgets. Ideal for landing pages and personal profiles.
  • Approximate number of websites generated: Hundreds of thousands, potentially millions.
  • Year it came into existence: 2016
  • Is it working well? Yes, very popular and well-regarded for its niche.

2. Universe (onuniverse.com)

  • Prices for the two lowest-priced plans:
    • Free Plan: Basic site with Universe branding.
    • Pro (9.99/monthor9.99/month or 69.99/year): Custom domain, e-commerce (0% Universe fees), advanced analytics.
  • Features: Mobile-first website builder (iPhone, iPad, Mac). Grid-based editor, e-commerce, analytics. Targets mobile-first creators.
  • Approximate number of websites generated: Significant user base, especially mobile creators.
  • Year it came into existence: App launched around 2017.
  • Is it working well? Yes, popular in its mobile-first niche with continuous updates.

3. Typedream (typedream.com)

  • Prices for the two lowest-priced plans:
    • Free: 1 published page, Typedream badge.
    • Launch ($12/month billed annually): 1 published site, custom domain, no badge, 1000 CMS items.
  • Features: Notion-like interface, simplicity, speed. Templates, custom domains, SEO, CMS, some AI features. Good for landing pages and simple sites.
  • Approximate number of websites generated: Gaining traction, no specific public numbers.
  • Year it came into existence: Around 2020/2021.
  • Is it working well? Yes, actively developed and growing, positive feedback for its unique editing.

4. Popsy (popsy.co)

  • Prices for the two lowest-priced plans:
    • Free: Popsy branding, popsy.site subdomain.
    • Starter ($8/month billed annually): Custom domain, no Popsy branding.
  • Features: Works like Notion, AI website generator. No-code editor, themes, analytics. Focuses on quick creation.
  • Approximate number of websites generated: Emerging player, numbers not disclosed.
  • Year it came into existence: Around 2022/2023.
  • Is it working well? Yes, operational and marketing its AI features.

5. Softr (softr.io)

  • Prices for the two lowest-priced plans:
    • Free: 1 custom domain (with Softr branding), limited users/records.
    • Basic ($49/month billed annually): 1 custom domain, more users/records, no branding on custom domain.
  • Features: No-code platform for web apps and client portals from Airtable/Google Sheets. Templates, user authentication, payments. More for web apps than static sites.
  • Approximate number of websites/apps generated: Claims over 200,000 no-code apps built.
  • Year it came into existence: 2019
  • Is it working well? Yes, well-established and growing, strong for database-driven applications.

6. Dorik (dorik.com)

  • Prices for the two lowest-priced plans:
    • Free Plan: Dorik branding, .dorik.io subdomain.
    • Personal (~$3.29/month billed annually): Custom domain, no Dorik branding, more features.
  • Features: Drag-and-drop, affordable. Templates, responsive design, blogging, AI website builder.
  • Approximate number of websites generated: Markets to thousands of users.
  • Year it came into existence: Around 2020.
  • Is it working well? Yes, functional, actively developed, praised for value.

7. Strikingly (strikingly.com)

  • Prices for the two lowest-priced plans:
    • Free: 1 site with strikingly.com domain, Strikingly branding.
    • Limited ($8/month billed annually): 2 Limited sites, free domain for a year, basic e-commerce.
  • Features: Focuses on one-page websites. Drag-and-drop, templates, Simple Store, blogging.
  • Approximate number of websites generated: Claims "millions of users."
  • Year it came into existence: 2012
  • Is it working well? Yes, established for simple, single-page sites.

8. Jimdo (jimdo.com)

  • Prices for the two lowest-priced plans:
    • Play (€0/month - Free): jimdosite.com subdomain, Jimdo ads, limited pages/storage.
    • Start (€9/month): Free domain (1st year), ad-free, more pages/storage.
  • Features: Jimdo Dolphin (AI builder) and Jimdo Creator (classic editor). Templates, photo libraries, basic e-commerce.
  • Approximate number of websites generated: Over 30 million claimed.
  • Year it came into existence: 2007
  • Is it working well? Yes, long-standing and reputable, strong AI focus.

9. Leadpages (leadpages.com)

  • Prices for the two lowest-priced plans:
    • Standard ($37/month billed annually): 1 site, unlimited landing pages, pop-ups, alert bars, free custom domain (with annual plan), unlimited traffic & leads.
    • Pro ($74/month billed annually): 3 sites, all Standard features, plus online sales & payments, A/B testing.
  • Features: Focus on high-converting landing pages, pop-ups, alert bars. Drag-and-drop builder, templates, A/B testing (Pro), integrations.
  • Approximate number of websites generated: Tens of thousands of users (implies many more pages/sites).
  • Year it came into existence: 2012
  • Is it working well? Yes, a well-established and respected leader in the landing page software space.

10. Instapage (instapage.com)

  • Prices for the two lowest-priced plans:
    • Converting ($199/month billed annually): Unlimited conversions, landing page builder, AdMap®, A/B testing, dynamic text replacement, SSL, integrations.
    • Custom (Contact Sales): All Converting features plus personalization, custom feature implementation, dedicated success manager. (Note: No intermediate public pricing tier is typically listed).
  • Features: Advanced landing page platform focusing on conversion optimization for advertising. Features include AdMap® for ad-to-page personalization, server-side A/B testing, heatmaps, and robust collaboration tools.
  • Approximate number of websites generated: Used by many large marketing teams and agencies; likely hundreds of thousands to millions of pages.
  • Year it came into existence: 2012
  • Is it working well? Yes, considered a premium, powerful solution for serious advertisers and conversion-focused teams.

11. Unbounce (unbounce.com)

  • Prices for the two lowest-priced plans:
    • Launch ($74/month billed annually): Up to 500 conversions, up to 20,000 visitors, 1 domain, AI features.
    • Optimize ($109/month billed annually): Up to 1,000 conversions, up to 30,000 visitors, 5 domains, all Launch features plus more AI (Smart Traffic).
  • Features: Landing page builder with AI-powered tools (Smart Builder, Smart Traffic), pop-ups, sticky bars, A/B testing, integrations with marketing tools.
  • Approximate number of websites generated: Used by over 100,000 customers; likely millions of landing pages created.
  • Year it came into existence: 2009
  • Is it working well? Yes, a pioneering and leading platform in the landing page and conversion optimization space.

12. Squarespace (squarespace.com)

  • Prices for two lowest-priced plans:
    • Personal ($16/month billed annually): Free custom domain (1st year), SSL security, unlimited bandwidth and storage, basic website metrics, 2 contributors.
    • Business ($23/month billed annually): All Personal features, plus professional email from Google, premium integrations, advanced website analytics, fully integrated e-commerce (3% transaction fee).
  • Features: Award-winning templates, drag-and-drop editor, blogging, e-commerce, marketing tools, scheduling, member areas.
  • Approximate number of websites generated: Millions of websites.
  • Year it came into existence: 2003
  • Is it working well? Yes, a very popular, well-regarded platform known for its design aesthetics and ease of use.

13. Hostinger Website Builder (hostinger.com/website-builder)

  • Prices for the two lowest-priced plans:
    • Premium Website Builder (~$2.99/month for initial term, renews higher): Free domain (1st year), free email, AI website builder, marketing integrations, e-commerce features (up to 500 products), unlimited bandwidth, SSL.
    • Business Website Builder (~$3.99/month for initial term, renews higher): All Premium features, plus increased storage, more e-commerce features (e.g., product variations). (Often these are the main two distinct plans for the builder itself).
  • Features: AI-powered website creation, drag-and-drop editor, designer-made templates, e-commerce tools, integrated hosting, SEO tools, blogging platform.
  • Approximate number of websites generated: Growing rapidly, part of the large Hostinger ecosystem; likely hundreds of thousands.
  • Year it came into existence: Evolved from Zyro (acquired by Hostinger); Zyro was founded around 2019. The Hostinger Builder brand is more recent.
  • Is it working well? Yes, gaining popularity for its affordability and comprehensive feature set.

14. Shopify (shopify.com)

  • Prices for two lowest-priced plans (for building a full store):
    • Basic (29/monthbilledannuallyor29/month billed annually or 39/month billed monthly): Online store, unlimited products, sales channels, manual order creation, discount codes, free SSL, basic reports, 2 staff accounts.
    • Shopify (79/monthbilledannuallyor79/month billed annually or 105/month billed monthly): All Basic features, plus professional reports, lower transaction fees, 5 staff accounts. (They also have a "Starter" plan for ~$5/month for selling via social/messaging, not a full website).
  • Features: Primarily an e-commerce platform. Comprehensive tools for online store building, payment processing, shipping, inventory management, marketing, and POS.
  • Approximate number of websites generated: Millions of merchants.
  • Year it came into existence: 2006
  • Is it working well? Yes, a dominant leader in the e-commerce platform market.

15. WordPress.com (wordpress.com)

  • Prices for two lowest-priced plans:
    • Free ($0/year): wordpress.com subdomain, WordPress.com ads, basic design customization, 1 GB storage.
    • Personal ($4/month billed annually): Free domain for one year, removes WordPress.com ads, 6 GB storage, collect payments.
  • Features: Managed WordPress hosting. Themes, editor, basic SEO, social media tools. Higher plans allow plugins and more advanced customization (closer to self-hosted WordPress.org).
  • Approximate number of websites generated: Tens of millions of websites. (Powers a significant percentage of the internet when combined with WordPress.org).
  • Year it came into existence: 2005
  • Is it working well? Yes, a very popular and robust platform, especially for blogging and content-driven sites. Different from WordPress.org which is self-hosted software.

16. HubSpot CMS Hub (hubspot.com/products/cms)

  • Prices for the two lowest-priced plans:
    • Free Tools (includes free landing pages & website): HubSpot branding, limited pages, basic CRM integration.
    • Starter ($23/month billed annually): Removes HubSpot branding (on custom domain), premium hosting, CDN, SSL, standard security, up to 50 website pages, themes, drag-and-drop editor.
  • Features: Website and landing page builder integrated with HubSpot's CRM and marketing tools. Themes, drag-and-drop editor, blogging, advanced personalization (higher plans), SEO tools, analytics.
  • Approximate number of websites generated: Used by tens of thousands of companies.
  • Year it came into existence: HubSpot founded 2006; CMS Hub launched later (around 2010s, major revamp in 2020).
  • Is it working well? Yes, very powerful, especially for businesses already invested in or planning to use the HubSpot ecosystem.

17. Mailchimp (mailchimp.com)

  • Prices for the two lowest-priced plans (with website/landing page features):
    • Free: Up to 500 contacts, 1 audience, limited email sends, 1 seat, basic templates, Mailchimp domain for landing pages/website.
    • Essentials (starts at $13/month, price varies by contacts): Up to 50k contacts, 3 audiences, increased email sends, A/B testing, email scheduling, basic automation, removes Mailchimp branding from emails. Websites can use custom domains.
  • Features: Primarily an email marketing platform that has expanded to offer website and landing page creation. Templates, drag-and-drop editor, e-commerce capabilities, appointment scheduling, marketing automation.
  • Approximate number of websites generated: Millions of users, many utilize landing pages and basic websites.
  • Year it came into existence: 2001 (Website builder features added much later).
  • Is it working well? Yes, a leading email marketing platform with increasingly capable website and landing page tools.

18. GetResponse (getresponse.com)

  • Prices for the two lowest-priced plans (with website/landing page features):
    • Free-Forever Plan: Website builder (1 website, 5 pages, GetResponse branding), landing pages (1 landing page, 1000 visitors), up to 500 contacts for email marketing.
    • Email Marketing ($15.58/month billed annually for 1000 contacts): AI Email Generator, autoresponders, unlimited landing pages, website builder (all free features plus no GetResponse branding on website, custom domain).
  • Features: Marketing automation platform with email marketing, website builder, landing page creator, conversion funnels, webinars. AI-driven tools, templates, A/B testing.
  • Approximate number of websites generated: Over 350,000 customers; many use landing pages and websites.
  • Year it came into existence: 1998 (Website builder is a more recent addition).
  • Is it working well? Yes, a well-established marketing platform with a comprehensive suite of tools.

19. Landingi (landingi.com)

  • Prices for the two lowest-priced plans:
    • Free: 1 landing page, 250 monthly visits, Landingi branding, limited features.
    • Lite ($29/month billed annually): Unlimited landing pages, 1 custom domain, 5,000 monthly visits, no branding, basic integrations.
  • Features: Dedicated landing page builder. Drag-and-drop editor, templates, pop-ups, A/B testing (higher plans), analytics, integrations. PageSpeed optimization.
  • Approximate number of websites generated: Used by thousands of businesses.
  • Year it came into existence: 2013
  • Is it working well? Yes, a solid and feature-rich platform specifically for landing pages.

20. Swipe Pages (swipepages.com)

  • Prices for the two lowest-priced plans:
    • Startup ($29/month billed annually): 1 custom domain, 20,000 monthly traffic, unlimited landing pages, AMP pages, SSL, hosting.
    • Marketer ($59/month billed annually): 5 custom domains, 50,000 monthly traffic, all Startup features plus A/B testing, dynamic text replacement.
  • Features: Focus on fast-loading AMP landing pages. Drag-and-drop builder, mobile-first design, templates, analytics, lead capture, A/B testing, server-side dynamic text.
  • Approximate number of websites generated: Used by thousands of marketers and agencies.
  • Year it came into existence: Around 2020.
  • Is it working well? Yes, gaining traction for its speed focus (AMP) and conversion tools.

21. Webflow (webflow.com)

  • Prices for the two lowest-priced plans (Site Plans):
    • Starter (Free): 2 unhosted projects, webflow.io domain, Webflow branding.
    • Basic ($14/month billed annually): Custom domain, 500 monthly form submissions, 50 GB CDN bandwidth, no Webflow branding on site.
  • Features: Visual web design tool for building professional, responsive websites without writing code (though code can be customized). Powerful CMS, interactions, animations, e-commerce capabilities. Steeper learning curve than some simpler builders.
  • Approximate number of websites generated: Over 3.5 million designers and teams, hundreds of thousands of websites.
  • Year it came into existence: 2013
  • Is it working well? Yes, highly regarded by designers and developers for its power and flexibility.

22. Bubble (bubble.io)

  • Prices for the two lowest-priced plans:
    • Free: Bubble branding, bubbleapps.io domain, limited server capacity, development version only (for learning/building).
    • Starter ($29/month billed annually): Live app, custom domain, core platform features, basic server capacity, no Bubble branding on app.
  • Features: No-code development platform for building interactive web applications (not just static sites). Visual programming, database management, API integrations, user authentication.
  • Approximate number of websites/apps generated: Over 3.4 million users have built apps on Bubble.
  • Year it came into existence: 2012
  • Is it working well? Yes, a leading platform in the no-code app development space, very powerful for complex applications.

23. Zyro (zyro.com) - Now Hostinger Website Builder (Redirects to Hostinger)

  • Note: Zyro was acquired by Hostinger and its features are now part of the Hostinger Website Builder. See entry #13 for Hostinger Website Builder.
  • Is it working well? As Zyro, it was a growing builder. Its technology now contributes to the Hostinger Website Builder.

24. Ucraft (ucraft.com)

  • Prices for the two lowest-priced plans:
    • Free Website: Connect your domain (with Ucraft branding on footer), SSL, basic elements, 15 pages.
    • Pro Website ($10/month billed annually): Removes Ucraft branding, unlimited pages, advanced elements, multilingual capabilities, basic e-commerce (15 products).
  • Features: Drag-and-drop website builder, logo maker, blogging tools, e-commerce functionality, landing page creator, free cloud hosting.
  • Approximate number of websites generated: Hundreds of thousands of users.
  • Year it came into existence: 2014
  • Is it working well? Yes, offers a good range of tools, including a decent free plan.

25. Pixpa (pixpa.com)

  • Prices for the two lowest-priced plans:
    • Light ($6/month billed annually): 5 pages/galleries, 100 images, connect custom domain, Pixpa branding.
    • Personal ($10/month billed annually): Unlimited pages/galleries/images, no Pixpa branding, 1GB storage, blog, basic e-commerce (0% commission).
  • Features: All-in-one platform for photographers and creators to build portfolio websites, client galleries, e-commerce stores, and blogs.
  • Approximate number of websites generated: Thousands of photographers and creators.
  • Year it came into existence: 2013
  • Is it working well? Yes, well-regarded in the creative community for its focus on portfolio and gallery features.

26. Webnode (webnode.com)

  • Prices for the two lowest-priced plans:
    • Free: Webnode branding, .webnode.com subdomain, 100MB storage, limited bandwidth.
    • Limited ($4.00/month billed annually): Connect your domain, 200MB storage, 1GB bandwidth, premium support. (Still has small Webnode ad).
  • Features: Easy-to-use drag-and-drop editor, templates, multilingual support, e-commerce capabilities (on higher plans).
  • Approximate number of websites generated: Claims over 45 million users.
  • Year it came into existence: 2008
  • Is it working well? Yes, an established international website builder, particularly strong in multilingual capabilities.

27. Site123 (site123.com)

  • Prices for the two lowest-priced plans:
    • Free: site123.me subdomain, SITE123 floating tag, 250MB storage, 250MB bandwidth.
    • Basic ($12.80/month, often discounted for longer terms): Free domain for 1 year, removes SITE123 floating tag, 10GB storage, 5GB bandwidth, connect domain.
  • Features: Focuses on ease of use with pre-designed templates and layouts. Offers tools for blogs, e-commerce, appointment booking.
  • Approximate number of websites generated: Claims millions of users.
  • Year it came into existence: Around 2015/2016.
  • Is it working well? Yes, popular for users seeking a very straightforward and quick website setup.

28. Format (format.com)

  • Prices for the two lowest-priced plans:
    • Basic ($7/month billed annually): 15 pages, 100 images, blog, Format branding.
    • Pro ($16.99/month billed annually): Unlimited pages, unlimited images, no Format branding, custom domain, client proofing, 1TB storage.
  • Features: Portfolio website builder for photographers and visual artists. Customizable themes, client proofing, online store, blogging.
  • Approximate number of websites generated: Tens of thousands, catering to creative professionals.
  • Year it came into existence: 2010
  • Is it working well? Yes, a strong contender for creative portfolio websites.

29. Duda (duda.co)

  • Prices for the two lowest-priced plans (primarily for agencies/SaaS, but individual plans exist):
    • Basic ($19/month billed annually): 1 website, AWS hosting, SSL, email support.
    • Team ($29/month billed annually): All Basic features, plus 1 website, 4 team members, client billing (extra), dynamic pages (connected data).
  • Features: Professional website builder focused on agencies and SaaS providers needing to create sites at scale. Client management, white labeling, dynamic content, robust design flexibility, strong SEO.
  • Approximate number of websites generated: Over 1 million websites built.
  • Year it came into existence: 2009
  • Is it working well? Yes, very well-regarded by agencies for its efficiency and professional features.

30. Voog (voog.com)

  • Prices for the two lowest-priced plans:
    • Standard (€8/month billed annually): 30 pages, 5GB storage, 1 user, blog, basic online store (3 products).
    • Plus (€14/month billed annually): Unlimited pages, 10GB storage, 2 users, advanced online store (30 products), multilingual support.
  • Features: Website builder with a strong focus on multilingual capabilities and developer tools (API access). Clean design, blogging, e-commerce.
  • Approximate number of websites generated: Thousands of users, particularly popular in European markets.
  • Year it came into existence: Evolved from Edicy, which started around 2007; Voog launched around 2014.
  • Is it working well? Yes, a solid platform, especially for those needing robust multilingual features or API access.

31. About.me (about.me)

  • Prices for the two lowest-priced plans:
    • Free: Basic one-page site with about.me/yourname URL, About.me branding.
    • Pro ($6.58/month billed annually): Custom domain connection, remove branding, Google Analytics, appointment scheduling, portfolio section.
  • Features: Primarily a one-page personal profile/splash page builder. Focuses on presenting an individual's online presence in one place.
  • Approximate number of websites generated: Millions of users.
  • Year it came into existence: 2009
  • Is it working well? Yes, very popular for creating simple, elegant personal landing pages.

32. Tilda Publishing (tilda.cc)

  • Prices for the two lowest-priced plans:
    • Free: 1 website, 50 pages, 50MB storage, Tilda branding, tilda.ws subdomain.
    • Personal ($10/month billed annually): 1 website, 500 pages, 1GB storage, custom domain, no Tilda branding, full block library.
  • Features: Block-based website builder with a strong emphasis on visual storytelling and design. Over 550 pre-designed blocks, Zero Block editor for custom designs, animation, forms, e-commerce.
  • Approximate number of websites generated: Hundreds of thousands of users worldwide.
  • Year it came into existence: 2014
  • Is it working well? Yes, highly praised for its design flexibility and extensive block library.

Well-Known Website Builders (For Baseline Comparison):

Wix (wix.com)

  • Prices for two lowest-priced plans (excluding domain): Light (1616-17/month), Core (2727-29/month).
  • Features: Drag-and-drop (Wix Editor & ADI), templates, app market, e-commerce, blogging.
  • Approximate number of websites generated: Over 200 million users/websites.
  • Year it came into existence: 2006
  • Is it working well? Yes, major, established, continuously evolving.

GoDaddy Website Builder (godaddy.com/websites/website-builder)

  • Prices for two lowest-priced plans: Basic (~9.99/month),Standard( 9.99/month), Standard (~10.49/month) - introductory.
  • Features: Simple editor, AI-powered creation, integrated marketing, e-commerce (higher plans).
  • Approximate number of websites generated: Millions.
  • Year it came into existence: GoDaddy 1997; current builder evolved.
  • Is it working well? Yes, widely used, especially by GoDaddy's existing customer base.

And here is Google Gemini's summary of how well FiveDollar.website stacks up against the competition:

While the website builder market has many players, there are clear opportunities for a service like FiveDollar.website. Many existing builders, especially the large ones, can lead to vendor lock-in, limited customization for those with technical skills, or less-than-modern underlying technology. Smaller, niche builders often solve one part of the puzzle but may lack a broader vision for extensibility.

FiveDollar.website is built from the ground up to leverage the latest AI features, not just as a bolt-on, but as a core part of the generation engine. This means smarter design choices, more relevant content suggestions, and a more intuitive creation process.

  • True Code Portability: This is huge. Unlike most builders that lock you in, with FiveDollar.website, you can download your entire website's codebase. It's standard, clean Next.js and Tailwind CSS. You can take it, modify it, host it elsewhere, or hand it off to a development team. No lock-in, full ownership.
  • Web Frontends for Headless CMS: Already using a headless CMS like Strapi, Contentful, or Sanity? FiveDollar.website will be able to generate beautiful, optimized Next.js frontends for your existing content, complete with data fetching and dynamic rendering.
  • Custom Web Applications: Need a specialized dashboard, a client portal, or an internal tool? The AI can be guided to scaffold these more complex applications, giving you a massive head start. here it gets really exciting: the engine I'm building for FiveDollar.website is designed for more than just static websites. Because we generate real, per-user codebases (Next.js & Tailwind CSS!) with integrated deployment workflows, the possibilities expand significantly:- Automation Workflows: Imagine leveraging the AI to build simple serverless functions or small applications that automate parts of your daily life or business. - E-mail Management: Generate a simple app that filters, sorts, and perhaps even auto-responds to certain types of emails based on your rules, deployed as a personal micro-service. - Home Security Dashboards: If you have smart home devices with APIs, FiveDollar.website could help you generate a personalized web dashboard to monitor and control them. - Content Aggregators: Build a small app that pulls in news or articles from your favorite sources into a single, customized feed.
  • Expo Apps for Mobile: While the initial focus is web, the underlying principle of AI generating structured code can be extended. Down the line, I envision FiveDollar.website helping you scaffold basic cross-platform mobile applications using frameworks like Expo (which also uses React, like Next.js).

The main focus for now is making website generation incredibly smart, fast, and liberating thanks to true code ownership and portability. You're not just renting a website; you're getting a professionally structured codebase built with modern, respected technologies.

The field might be crowded, but there's plenty of room for a builder that truly empowers its users with flexibility, modern technology, and the ability to own their creations fully. That's the FiveDollar.website way!